We see this a lot with the clients we engage with. They have a number of intelligent experts all representing different parts of the business but they can never agree on a direction. This can be incredibly frustrating for all involved and often leads to the person with the loudest voice in the room getting their way.
A key part of the design sprint methodology is to work together as a team. Setting goals, identifying problems, and talking to subject-matter experts to understand the challenge. The team designs competing solutions, and builds on each other’s ideas to hone them down into a single great concept. PaperKite facilitates these design thinking exercises in a way that allows for pure focus and for all stakeholders to contribute equally. And we use customer data to lead decision making rather than just individual opinions.