Our world-class team of human-centered design experts will carry out user research and user experience discovery initiatives to help identify your next steps in digital.
Whether it’s building a digital product or not – we are in the business of helping you unlock your potential.
We know that every opportunity presents new and exciting challenges, which is why we’ve built out a number of productised frameworks to help assist you in your own digital transformation journey.
User experience (UX) research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Human-centered design principles are fundamental to the way we operate.
User research can be done at any point in the design cycle and will depend on the type of site, system or app you are developing, your timeline, and your environment.
Great digital experiences start with great ideas. And that’s what our Ideation and Discovery workshops deliver: big dreaming, playful thinking, and rule-breaking in a bid to craft your next steps in Digital.
A fast-paced Inception Workshop can help your team validate an idea for a specific problem and identify clear action steps.
A deep Discovery Exploration can help gain agreement amongst your team on problems to be solved, and generate solutions. Our team can also support your team to develop a common vision and understand the next steps in digital that make sense for your customers.
A PaperKite facilitated Design Sprint is a four day design workshop that brings together experts from across your business and pairs them with PaperKite experts at the forefront of their disciplines: customer experience design and technical experts who are up to date with the latest technologies and service trends.
We use the Double Diamond model to convey our approach to user research and human-centred design. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
Depending on where you are on your own digital journey will depend on what parts of the diamond that you will need. It’s also crucial to understand that no process is ever linear, and no model is perfect. We like to use these models as frameworks that we can work within rather than strict guidelines that don’t let us move to learn and validate things quickly.
Keen to understand more about our framework?
We will soon be releasing a one page guide for how our Discovery and Digital Strategy methodology can best fit your business or digital problem.